About The Shirt Shop

Welcome to The Shirt Shop

The Shirt Shop was created with the idea that customers deserve the highest quality clothing; today, we’re proud to still embody that ideal. Since 1979, we’ve provided traditional clothing and have even expanded our selection to include officially licensed apparel sporting the University of Alabama iconography. Our Elephant Wear line is a fan favorite that allows you to customize your favorite items with the Crimson Tide logo.

In addition to producing quality clothing, we’re proud to offer excellent customer service; whether you visit our original brick-and-mortar store or make a purchase online, we promise a wonderful experience. In fact, we’re happy to answer any questions or address any concerns you may have.


History of The Shirt Shop

Charles founded The Shirt Shop in August of 1979 during his last year at The University of Alabama. Needing the funding to get going, he used his mother's signature to borrow $5,000 from a local banker and then ventured out in the clothing business.  From its original location in downtown Tuscaloosa, The Shirt Shop began cultivating a customer base around town built on providing top of the line traditional clothing while attending to the individual needs of each customer. As the company grew, so did the need for a larger space, and in 1999 The Shirt Shop relocated to its current home at 525 Greensboro Avenue. As intertwined with downtown Tuscaloosa as The Shirt Shop is, the building that it calls home is as much a part of town as maybe anything else currently standing. Construction on the building’s basement began in 1830 with fieldstone pulled from the banks of the Black Warrior River, and today we call the building home in its beautifully finished form, next door and around the corner from all of downtown's premier locations.  We look forward to serving our customers, here and in downtown Tuscaloosa, for many more years with the commitment to provide premium clothing and unmatched service. 


About Elephant Wear

It’s no secret that people around Tuscaloosa and the entire state are crazy about the Crimson Tide. Well, so are we! It’s for this reason that we were the first business in town to design our very own, customized game day elephant for our Elephant Wear line. Every Crimson Tide fan wants to wear their team colors and sport the team logo and mascot.  Our custom-designed Elephant Wear logo is the perfect way to show your support of the Alabama Crimson Tide. In addition to The Shirt Shop’s custom brand of clothing, Elephant Wear is available on the brands you love, such as Peter Millar, Cutter & Buck, Johnnie O, The Shirt Shop Wrinkle Free, and Aftco. It is important to us to give back to UA, which is why all products sold with the officially licensed Elephant Wear logo and UA “Script A” supports The University of Alabama and their scholarship programs. Get Game Day Ready at The Shirt Shop with Elephant Wear – The Original Game Day Elephant!