Custom Game Day Apparel!

Customize apparel from Peter Millar, Duck Head and Johnnie-O including polos, quarter zips and outerwear with your choice of over 30 Alabama logos.

Our exclusive Build Your Own program allows you to choose the logo, thread color and embroidery location on chest and sleeve. You design it, we ship it -usually within two days!

Alabama Fan Favorites

  • Peter Millar Jubilee Game Day Polo

    $114

  • Smathers & Branson Script "A" Belt

    $175

  • Ellsworth & Ivey Fight Song Sweater

    $145

  • The Shirt Shop Script "A" Hat

    $25

1 4
Shop our Ultimate Bama Collection!

Top Brands

  • Peter Millar

    The Peter Millar line features high-performance fabrics and signature style that Shirt Shop customer come back for.

    Shop Peter Millar 

  • Duck Head

    Duck Head has been a staple at The Shirt Shop since the '80s and it's still one of our top brands.

    Our customers love Duck Head's enduring quality and timeless style.

    Shop Duck Head 

  • Smathers & Branson

    The Shirt Shop has a variety of needlepoint accessories in several designs by Smather's & Branson from key chains, wallets, belts, hats and more! Of course you'll find Alabama's script A designs but we also carry the Grateful Dead dancing bears, and other fun designs.

    Shop Smathers & Branson 

  • David Donahue

    The style, fit selection and quality of David Donahue dress shirts have won over many Shirt Shop customers over the years. If you're looking for an update you'll love this brand!

    Shop David Donahue Shirts 
1 4

See what's being said about The Shirt Shop

Great store in Tuscaloosa offering top brands with great customer service. Everyone there knows the products and how to help you find the perfect fit and style.

-David J.

Chicago, IL

Read The Shirt Shop's Story Here!